Getting Started
Overview
Rufusly is an AI-powered Amazon seller platform. This page covers the core features and how they connect.
Overview
Rufusly is an AI-powered platform for Amazon sellers. It combines listing optimisation, product image generation and live Amazon data, all connected to Claude and ChatGPT via MCP. AI visibility tracking is in development and not yet released.
Core features
Listing Studio
AI rewrites for Amazon titles, bullets, descriptions, backend terms, and A+ content. Each output is scored with a Listing Quality Score (LQS) and checked against Amazon compliance rules and Rufus discoverability criteria.
Image Studio
Generate Amazon-ready product images from your own product photography: hero, lifestyle, infographic and more, with callout text kept as editable layers rather than drawn into the picture. Finished images can be downloaded with Amazon bulk-upload filenames or published to your listing's image slots.
A+ Studio
Design Amazon A+ content modules at Amazon's exact sizes, with headline copy composited as real text so it can never come back misspelled.
Products Hub
One catalogue for every product you sell, with a single editor for content, images, variations and A+, and issue links that open the exact field a problem is in.
Flat File Tools and Catalogue Sync
Bulk title rewrites, a ten-step pre-upload readiness check on Amazon flat files, processing result tracking, and a Sync that pulls your live Amazon SKUs and their current content into Rufusly.
MCP Server
Connect Rufusly to Claude Desktop, Cursor, or any MCP-compatible client. Gives AI access to 18 tools covering live Amazon data, listing rewriting, image generation, and seller support.
SP-API Integration (BYOK)
Bring your own Amazon SP-API credentials to switch on live seller data: customer feedback, FBA reimbursements, Brand Analytics keywords, and review solicitations. Requires a private SP-API app in Seller Central.
AI Visibility (Assistant Radar)
In development, not yet released. Will track whether your listings are being surfaced by Amazon's Rufus AI assistant, by querying Rufus with shopper questions and showing which of your ASINs get recommended.
Quick links
| Feature | Route |
|---|---|
| Listing Studio | /listing-studio |
| Products Hub | /products |
| Image Studio | /image-studio |
| A+ Studio | /aplus-studio |
| Amazon Listings & Sync | /listing-studio/inventory |
| Support Cases | /cases |
| Approvals | /approvals |
| MCP Resource Centre | /mcp |
| SP-API Setup | /settings (Connections tab) |
| Plans & Billing | /upgrade |
Marketplaces supported
Amazon UK (amazon.co.uk), Amazon US (amazon.com), Amazon DE (amazon.de), Amazon FR (amazon.fr), Amazon IT (amazon.it), Amazon ES (amazon.es).
Default marketplace is UK for all features.