An agentic optimisation tool for Amazon sellers. It checks your catalogue for suppressions and weak listings, rewrites the copy, generates the images, and publishes listing and image changes only after you approve them.
A run through Rufusly, recorded on a test account.
Amazon's 75-character title limit took effect in July 2026. Non-compliant titles are being auto-rewritten by Amazon's AI, and you lose control of which keywords survive.
Don't lose the keywords that were ranking for you. Our free tool rewrites your title to 75 chars and redistributes every original keyword into bullet points, Item Highlights, and backend search terms.
What you get, free
New 75-character title
Brand + primary keyword preserved
Item Highlights
≤125 chars, ready for Seller Central
Keyword extraction
See exactly which terms are rescued
Rewritten bullet points
Original keywords woven back in
Backend search terms
Remaining keywords, nothing lost
Four simple steps to completely modernise and optimise your entire catalogue for the AI shopping era.
Simply paste your Amazon ASIN or upload a photo. We'll automatically extract your product details and keywords.
Instantly create lifestyle photos and infographics tailored for high conversion, using top-tier AI models.
Get titles, bullet points, and backend search terms checked against Amazon's length and formatting rules.
Run your flat file through a 10-step pre-upload check that names the exact Amazon errors you would have hit, then export a clean file.
Paste your competitor flat file, get a rewritten listing back: title, bullets, backend terms, already inside Amazon's limits.
Upload a real product photo and get every image type Amazon expects, without briefing a photographer or waiting on a designer.
A+ content is where most sellers stall: a blank module grid and no idea what goes in it. Rufusly drafts the copy and the layout from the brand profile and the listing you already have.
Shoppers ask AI assistants before they scroll a search page. We are building tracking for whether your product gets named, and where you rank when it does. Not yet released; every plan gets it at launch.
In development
There is nothing to show yet. When AI search visibility is released, this is where the tracking will live.
Ad reports live in one tab and your listing in another. We are building the advertising manager that will put them side by side, reporting first. Not yet released.
Preview of a feature in beta, switched on account by account and not yet generally available.
Copy one prompt, paste the answer from ChatGPT, Claude or any AI. Your whole brand profile fills itself in. No form-filling.
Bulk Title Updater
Upload your Amazon flat file. We rewrite every non-compliant title and export an updated TSV, ready to upload.
Every plan includes the listing, image and publishing tools. Pick the credit volume that fits your catalogue.
Growth and Agency can raise their brand limit on request, £79/month per extra brand, 100 listing and 100 image credits included. Contact us to add one. No VAT is charged.
Every row below is read from the limits your account is actually given, and anything still in development says so.
| Feature | Starter | Growth | Agency |
|---|---|---|---|
| Allowances | |||
Listing rewrites per month How many listing rewrites, full or per-section, your account can run in a billing cycle. | 100 | 250 | 750 |
Image generations per month How many product images, of any type, your account can generate in a billing cycle. | 100 | 250 | 750 |
Daily image generation limit A per-day ceiling on top of the monthly allowance, so a runaway request cannot spend a whole month's image credits in one sitting. | 25/day | 75/day | 150/day |
Brand profiles included How many brands you can run concurrently, each with its own catalogue, brand voice and compliance rules. | 1 included | 2 included | 3 included |
Extra brand add-on Add another brand profile beyond the included count, with its own credit allowance. | Not available | £79/month, 100 listing and 100 image credits | £79/month, 100 listing and 100 image credits |
| Listings | |||
Rewrite for Amazon and Rufus Rewrites the title, bullet points, description and backend search terms to Amazon's rules, and generates a version tuned for Rufus and other AI shopping assistants. | Included | Included | Included |
Listing Quality Score Scores a listing out of 100 across five sections and lists exactly which checks failed and why, before you publish anything. | Included | Included | Included |
Bulk title update Upload your Amazon flat file and Rufusly rewrites every non-compliant title, then exports a file ready to re-upload. | Included | Included | Included |
Flat file pre-upload audit Runs a ten-step check on your flat file in the browser before you upload it, and names the exact Amazon errors you would otherwise have hit. | Included | Included | Included |
Backend search terms Backend keywords are deduplicated against the title and bullets and kept inside Amazon's byte limit, not just the character count. | Included | Included | Included |
Brand compliance profile Keep a list of forbidden claims and required disclaimers; every generated field is checked against it after generation. | Included | Included | Included |
| Images | |||
Hero and lifestyle images Generate a compliant main image on a pure white background, plus lifestyle scenes from your own product photo. | Included | Included | Included |
Infographic images Infographic-style images with text labels that stay editable after generation, so a word can be fixed without spending another credit. | Included | Included | Included |
A+ Content images Generates the image set for an A+ Content module, sized to Amazon's A+ specifications. | Included | Included | Included |
Edit and upscale Remove or replace a background on an existing photo, or upscale one you already have. | Included | Included | Included |
Canva Push a generated design to Canva to keep editing it there, and bring the export back into Rufusly. | Included | Included | Included |
| Publishing and Amazon data | |||
SP-API connection Connect your Amazon Seller Central account through Amazon's own authorisation flow, so Rufusly can read your real listings and account data. | Included | Included | Included |
Publish to Amazon Send an approved listing or image change back to your live Amazon catalogue, shown side by side with the original before you confirm it. | Included | Included | Included |
Suppressed listing and image checks Reads the issues Amazon reports against a listing, flags a search suppression, and works out whether a suppressed main image can be repaired. | Included | Included | Included |
Inventory and issues view Every SKU you have listed, with its ASIN, product type, listing status and the count of issues Amazon reports against it. | Included | Included | Included |
Sales and traffic insights Revenue, units sold and order counts by ASIN over a chosen date range, asked through the assistant. The Insights screen in the web app is in development and not yet generally available. | Through the assistant only | Through the assistant only | Through the assistant only |
Search query performance Top search terms for your brand with impression, click and conversion share by ASIN, from Amazon Brand Analytics, asked through the assistant. | Through the assistant only | Through the assistant only | Through the assistant only |
Keyword intelligence Search query performance for a chosen ASIN ranked by purchase share, so listing copy can be written around terms that earn sales rather than only clicks. | Included | Included | Included |
| AI assistant (MCP) | |||
Assistant tool access Talk to Rufusly from an AI chat client instead of the web app. Read-only tools look things up: listing data, inventory, sales and finance figures, search query performance and keyword intelligence. Every tool adds rewriting a listing, and generating and saving images. | Read-only tools | Every tool | Every tool |
| Team and clients | |||
Team seats Invite people to your account so more than one person can work in it. | Not included | 3 seats | 10 seats |
Client approval links Send a shareable link a client can use to review and approve work without an account of their own. | Not included | Included | Included |
| Advertising | |||
Advertising manager (in development, not yet generally available) When released, watches your ad reports and, at the level of autonomy you choose, applies changes inside a plan you set. Not yet released; Starter will see suggestions only, Growth and Agency will run it in full. | Suggestions only, when released | Full, when released | Full, when released |
Managed advertising spend ceiling (in development, not yet generally available) When released, the most Rufusly will manage in ad spend for one brand in a calendar month before it stops adding to it. Amazon keeps serving whatever your own campaign budgets say; this only limits what Rufusly itself will do. | Not applicable, suggestions only | £5,000 per brand per month, when released | £25,000 per brand per month, when released |
| Support | |||
Support How your support requests are handled. | Priority | Priority | |
Allowances
Listing rewrites per month
How many listing rewrites, full or per-section, your account can run in a billing cycle.
Image generations per month
How many product images, of any type, your account can generate in a billing cycle.
Daily image generation limit
A per-day ceiling on top of the monthly allowance, so a runaway request cannot spend a whole month's image credits in one sitting.
Brand profiles included
How many brands you can run concurrently, each with its own catalogue, brand voice and compliance rules.
Extra brand add-on
Add another brand profile beyond the included count, with its own credit allowance.
Listings
Rewrite for Amazon and Rufus
Rewrites the title, bullet points, description and backend search terms to Amazon's rules, and generates a version tuned for Rufus and other AI shopping assistants.
Listing Quality Score
Scores a listing out of 100 across five sections and lists exactly which checks failed and why, before you publish anything.
Bulk title update
Upload your Amazon flat file and Rufusly rewrites every non-compliant title, then exports a file ready to re-upload.
Flat file pre-upload audit
Runs a ten-step check on your flat file in the browser before you upload it, and names the exact Amazon errors you would otherwise have hit.
Backend search terms
Backend keywords are deduplicated against the title and bullets and kept inside Amazon's byte limit, not just the character count.
Brand compliance profile
Keep a list of forbidden claims and required disclaimers; every generated field is checked against it after generation.
Images
Hero and lifestyle images
Generate a compliant main image on a pure white background, plus lifestyle scenes from your own product photo.
Infographic images
Infographic-style images with text labels that stay editable after generation, so a word can be fixed without spending another credit.
A+ Content images
Generates the image set for an A+ Content module, sized to Amazon's A+ specifications.
Edit and upscale
Remove or replace a background on an existing photo, or upscale one you already have.
Canva
Push a generated design to Canva to keep editing it there, and bring the export back into Rufusly.
Publishing and Amazon data
SP-API connection
Connect your Amazon Seller Central account through Amazon's own authorisation flow, so Rufusly can read your real listings and account data.
Publish to Amazon
Send an approved listing or image change back to your live Amazon catalogue, shown side by side with the original before you confirm it.
Suppressed listing and image checks
Reads the issues Amazon reports against a listing, flags a search suppression, and works out whether a suppressed main image can be repaired.
Inventory and issues view
Every SKU you have listed, with its ASIN, product type, listing status and the count of issues Amazon reports against it.
Sales and traffic insights
Revenue, units sold and order counts by ASIN over a chosen date range, asked through the assistant. The Insights screen in the web app is in development and not yet generally available.
Search query performance
Top search terms for your brand with impression, click and conversion share by ASIN, from Amazon Brand Analytics, asked through the assistant.
Keyword intelligence
Search query performance for a chosen ASIN ranked by purchase share, so listing copy can be written around terms that earn sales rather than only clicks.
AI assistant (MCP)
Assistant tool access
Talk to Rufusly from an AI chat client instead of the web app. Read-only tools look things up: listing data, inventory, sales and finance figures, search query performance and keyword intelligence. Every tool adds rewriting a listing, and generating and saving images.
Team and clients
Team seats
Invite people to your account so more than one person can work in it.
Client approval links
Send a shareable link a client can use to review and approve work without an account of their own.
Advertising
Advertising manager (in development, not yet generally available)
When released, watches your ad reports and, at the level of autonomy you choose, applies changes inside a plan you set. Not yet released; Starter will see suggestions only, Growth and Agency will run it in full.
Managed advertising spend ceiling (in development, not yet generally available)
When released, the most Rufusly will manage in ad spend for one brand in a calendar month before it stops adding to it. Amazon keeps serving whatever your own campaign budgets say; this only limits what Rufusly itself will do.
Support
Support
How your support requests are handled.
Allowances
Listing rewrites per month
How many listing rewrites, full or per-section, your account can run in a billing cycle.
Image generations per month
How many product images, of any type, your account can generate in a billing cycle.
Daily image generation limit
A per-day ceiling on top of the monthly allowance, so a runaway request cannot spend a whole month's image credits in one sitting.
Brand profiles included
How many brands you can run concurrently, each with its own catalogue, brand voice and compliance rules.
Extra brand add-on
Add another brand profile beyond the included count, with its own credit allowance.
Listings
Rewrite for Amazon and Rufus
Rewrites the title, bullet points, description and backend search terms to Amazon's rules, and generates a version tuned for Rufus and other AI shopping assistants.
Listing Quality Score
Scores a listing out of 100 across five sections and lists exactly which checks failed and why, before you publish anything.
Bulk title update
Upload your Amazon flat file and Rufusly rewrites every non-compliant title, then exports a file ready to re-upload.
Flat file pre-upload audit
Runs a ten-step check on your flat file in the browser before you upload it, and names the exact Amazon errors you would otherwise have hit.
Backend search terms
Backend keywords are deduplicated against the title and bullets and kept inside Amazon's byte limit, not just the character count.
Brand compliance profile
Keep a list of forbidden claims and required disclaimers; every generated field is checked against it after generation.
Images
Hero and lifestyle images
Generate a compliant main image on a pure white background, plus lifestyle scenes from your own product photo.
Infographic images
Infographic-style images with text labels that stay editable after generation, so a word can be fixed without spending another credit.
A+ Content images
Generates the image set for an A+ Content module, sized to Amazon's A+ specifications.
Edit and upscale
Remove or replace a background on an existing photo, or upscale one you already have.
Canva
Push a generated design to Canva to keep editing it there, and bring the export back into Rufusly.
Publishing and Amazon data
SP-API connection
Connect your Amazon Seller Central account through Amazon's own authorisation flow, so Rufusly can read your real listings and account data.
Publish to Amazon
Send an approved listing or image change back to your live Amazon catalogue, shown side by side with the original before you confirm it.
Suppressed listing and image checks
Reads the issues Amazon reports against a listing, flags a search suppression, and works out whether a suppressed main image can be repaired.
Inventory and issues view
Every SKU you have listed, with its ASIN, product type, listing status and the count of issues Amazon reports against it.
Sales and traffic insights
Revenue, units sold and order counts by ASIN over a chosen date range, asked through the assistant. The Insights screen in the web app is in development and not yet generally available.
Search query performance
Top search terms for your brand with impression, click and conversion share by ASIN, from Amazon Brand Analytics, asked through the assistant.
Keyword intelligence
Search query performance for a chosen ASIN ranked by purchase share, so listing copy can be written around terms that earn sales rather than only clicks.
AI assistant (MCP)
Assistant tool access
Talk to Rufusly from an AI chat client instead of the web app. Read-only tools look things up: listing data, inventory, sales and finance figures, search query performance and keyword intelligence. Every tool adds rewriting a listing, and generating and saving images.
Team and clients
Team seats
Invite people to your account so more than one person can work in it.
Client approval links
Send a shareable link a client can use to review and approve work without an account of their own.
Advertising
Advertising manager (in development, not yet generally available)
When released, watches your ad reports and, at the level of autonomy you choose, applies changes inside a plan you set. Not yet released; Starter will see suggestions only, Growth and Agency will run it in full.
Managed advertising spend ceiling (in development, not yet generally available)
When released, the most Rufusly will manage in ad spend for one brand in a calendar month before it stops adding to it. Amazon keeps serving whatever your own campaign budgets say; this only limits what Rufusly itself will do.
Support
Support
How your support requests are handled.
Allowances
Listing rewrites per month
How many listing rewrites, full or per-section, your account can run in a billing cycle.
Image generations per month
How many product images, of any type, your account can generate in a billing cycle.
Daily image generation limit
A per-day ceiling on top of the monthly allowance, so a runaway request cannot spend a whole month's image credits in one sitting.
Brand profiles included
How many brands you can run concurrently, each with its own catalogue, brand voice and compliance rules.
Extra brand add-on
Add another brand profile beyond the included count, with its own credit allowance.
Listings
Rewrite for Amazon and Rufus
Rewrites the title, bullet points, description and backend search terms to Amazon's rules, and generates a version tuned for Rufus and other AI shopping assistants.
Listing Quality Score
Scores a listing out of 100 across five sections and lists exactly which checks failed and why, before you publish anything.
Bulk title update
Upload your Amazon flat file and Rufusly rewrites every non-compliant title, then exports a file ready to re-upload.
Flat file pre-upload audit
Runs a ten-step check on your flat file in the browser before you upload it, and names the exact Amazon errors you would otherwise have hit.
Backend search terms
Backend keywords are deduplicated against the title and bullets and kept inside Amazon's byte limit, not just the character count.
Brand compliance profile
Keep a list of forbidden claims and required disclaimers; every generated field is checked against it after generation.
Images
Hero and lifestyle images
Generate a compliant main image on a pure white background, plus lifestyle scenes from your own product photo.
Infographic images
Infographic-style images with text labels that stay editable after generation, so a word can be fixed without spending another credit.
A+ Content images
Generates the image set for an A+ Content module, sized to Amazon's A+ specifications.
Edit and upscale
Remove or replace a background on an existing photo, or upscale one you already have.
Canva
Push a generated design to Canva to keep editing it there, and bring the export back into Rufusly.
Publishing and Amazon data
SP-API connection
Connect your Amazon Seller Central account through Amazon's own authorisation flow, so Rufusly can read your real listings and account data.
Publish to Amazon
Send an approved listing or image change back to your live Amazon catalogue, shown side by side with the original before you confirm it.
Suppressed listing and image checks
Reads the issues Amazon reports against a listing, flags a search suppression, and works out whether a suppressed main image can be repaired.
Inventory and issues view
Every SKU you have listed, with its ASIN, product type, listing status and the count of issues Amazon reports against it.
Sales and traffic insights
Revenue, units sold and order counts by ASIN over a chosen date range, asked through the assistant. The Insights screen in the web app is in development and not yet generally available.
Search query performance
Top search terms for your brand with impression, click and conversion share by ASIN, from Amazon Brand Analytics, asked through the assistant.
Keyword intelligence
Search query performance for a chosen ASIN ranked by purchase share, so listing copy can be written around terms that earn sales rather than only clicks.
AI assistant (MCP)
Assistant tool access
Talk to Rufusly from an AI chat client instead of the web app. Read-only tools look things up: listing data, inventory, sales and finance figures, search query performance and keyword intelligence. Every tool adds rewriting a listing, and generating and saving images.
Team and clients
Team seats
Invite people to your account so more than one person can work in it.
Client approval links
Send a shareable link a client can use to review and approve work without an account of their own.
Advertising
Advertising manager (in development, not yet generally available)
When released, watches your ad reports and, at the level of autonomy you choose, applies changes inside a plan you set. Not yet released; Starter will see suggestions only, Growth and Agency will run it in full.
Managed advertising spend ceiling (in development, not yet generally available)
When released, the most Rufusly will manage in ad spend for one brand in a calendar month before it stops adding to it. Amazon keeps serving whatever your own campaign budgets say; this only limits what Rufusly itself will do.
Support
Support
How your support requests are handled.
Managing more brands than that? More brands, a higher spend ceiling and an allowance agreed with you.
Talk to usMore than a listing rewriter
Rufusly generates 8 types of product images, audits your flat files before upload, manages your brand profiles, and connects to Claude via MCP. All in one subscription.
Including the sceptical ones, answered straight.
It is writing your listing so an AI shopping assistant can understand what your product is, who it is for, and which questions it answers. Amazon says its assistant draws on your product listing, including title, bullets and description, along with A+ Content, customer questions and reviews, then answers a shopper in plain language and names specific products. A listing written as a block of keywords gives it very little to work with, because there is no statement it can quote back to the shopper.
Yes. Amazon renamed Rufus to Alexa for Shopping on 13 May 2026, and says so on its own original Rufus announcement page. Availability so far is for signed-in customers in the United States, and Amazon has not published a timetable for other marketplaces. The assistant still draws on the same listing content, reviews and customer questions Amazon has always said it reads, so work on those is not wasted by the rename. Rufusly is not affiliated with, endorsed by or sponsored by Amazon; Amazon, Rufus and Alexa are trademarks of Amazon.com, Inc.
Some of it is hype, and the two are worth separating. Plenty of experienced sellers report no measurable lift from "AI optimisation" packages, and ordinary keyword search still drives the majority of Amazon traffic, so anyone promising that AI search will replace it is overselling. What holds up is narrower: the assistant can only work from what is written down about your product, and your listing is the part of that you control, so listings that answer real questions have something to be cited for and keyword-stuffed ones do not. The work is worth doing because it is the same work that helps a human decide to buy.
It can, if you strip your keywords out to sound conversational. Traditional search still indexes your title and backend terms, so the safe approach is additive: keep the keywords that earn indexing, and use bullets, description and A+ Content to answer the questions a shopper would ask. Rufusly is built that way. It enforces Amazon’s character limits, keeps your backend terms free of words already in your title, and does not rewrite a working title into prose.
They are broad research suites, strongest at finding products and keywords. Rufusly is narrower and does the production end: it writes and fixes the listing, checks it against Amazon’s character and formatting rules, generates the images and A+ Content, and publishes approved changes through the official Selling Partner API. Sellers commonly use both, researching elsewhere and bringing the keywords here to produce the listing. Features change often, so compare the current versions of each tool rather than taking our word for it.
No. Changes reach your Amazon listing only when you approve them. Rufusly generates the content, scores it, and shows you exactly what would change; publishing is a separate step you take. The same applies to Amazon’s review request emails, which are only ever sent when you ask for them. Connections use Amazon’s official Selling Partner API with the permissions you grant, and can be revoked at any time.
Your product content, yes, because that is what has to be rewritten. Buyer personal data, no. Rufusly does not read buyer names, email addresses, postal addresses or contact details from Amazon, and the screen data our Seller Assistant sends is restricted to an allowlist of listing and order reference fields, then scrubbed for email addresses, phone numbers and postcodes before it leaves our servers. We do not use your content to train AI models, and one seller’s data is never shown to another. The one thing we cannot filter is what you type yourself, so please do not paste buyer details into the assistant. The AI providers we use are named in our Privacy Policy, along with what each one receives and how international transfers are safeguarded.
Amazon gives no published timescale for reindexing a changed listing, and in practice sellers commonly see it take a few days rather than the same day. Any effect on discovery follows that, and no tool can guarantee one. Be wary of anyone quoting a specific uplift percentage on a fixed timescale, including tools like ours. What you can check quickly is whether the assistant answers questions about your product correctly: open your listing in the Amazon app, ask it what the product is for and what it is made of, and see whether the answer matches your listing or contradicts it.
No, though it does more when connected. Without a connection you can write and optimise listings, generate images and build A+ Content within your plan’s credits, then export or copy the result. Connecting your account through the Selling Partner API adds the live parts: reading your real listings, spotting suppressed items and missing attributes, and publishing approved changes directly.
UK and international Amazon sellers and the agencies that manage listings for them, particularly anyone maintaining more than a handful of SKUs by hand. They use it to fix suppressed listings, bring titles inside Amazon’s limits, produce compliant image sets and A+ Content, and keep catalogue content consistent across a range. Rufusly is an independent tool and is not affiliated with or endorsed by Amazon.