A+ Studio

This feature is in early access. If you do not see it in your account yet, contact support to have it enabled.

A+ content is the enhanced brand section further down an Amazon product page, where a brand-registered seller can replace the plain description with image and text modules.

A+ Studio plans those modules, writes their copy, and renders the finished banners at Amazon's exact sizes.

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Text is composited, never drawn

Every banner is built in two parts. An image model paints a text-free background, and Rufusly's server lays your headline and body copy over it as real text layers.

That is the whole point of the design. It means:

• A headline cannot come back misspelled or warped, because no model tried to draw it.
• Fixing a word costs nothing. You edit the copy and the banner is re-composited, with no new image to pay for.
• The text stays crisp at full size instead of being resampled pixels.

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Two ways to work

Design A+ page plans a full seven-module page in one pass: a hero banner, a brand story, a benefit strip, a comparison checklist, a how-it-is-used module, a feature spotlight, and a social-proof module. It picks a colour palette from your brand and lays out every module. Planning costs 1 listing credit.

Generate module plan is the alternative when you want to art-direct each banner yourself. It writes the copy plus an editable image brief per module, and you generate and regenerate each banner individually at the exact desktop and mobile sizes. This plan also costs 1 listing credit.

Both flows live on the same page, and both are auto-saved.

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Review the plan before anything is rendered

The design flow is deliberately plan first. When the plan comes back, the page header reads Review your A+ plan, and you see every module's copy as text before a single image is generated. Use Edit copy to change any headline or body block, then Looks good, render the page.

Nothing is generated until you approve, so a plan you dislike costs you nothing beyond the plan itself.

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You need a product photo first

A+ backgrounds are built around your product, not around a stock idea of it. If the product has no photo on file, A+ Studio stops and asks you to upload one, or a reference image, before it designs anything.

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Exact Amazon module sizes

Rufusly renders to Amazon's published module sizes and checks each finished asset against them, so a banner that is the wrong size is caught before you upload it rather than after Amazon rejects it.

Premium modules accept JPG and PNG. Standard modules also accept GIF. The premium background module is the one where Amazon renders the text itself, so that image must stay text free.

Use a standard module when your brand store is not enrolled in Premium A+.

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What a rendering costs

• Planning or redesigning a page: 1 listing credit.
• A photo background for one module: 1 image credit.
• A flat-background module: free, it is compositing only.
• Re-compositing after a copy edit: free.
• Downloading the export pack: free.

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Saving and coming back

Your plan is saved automatically as you work, and the page shows a Saving and Saved state so you can see it happened. There is also a manual Save if you want to force one.

Reopen A+ Studio for the same product later and the most recent saved design is restored, including the banners you already rendered, so a module that has already cost you a credit is never asked for again.

The same saved design is visible from the product editor. Open a product, go to its A+ tab, and you see whether a design exists, when it was last edited, and a Continue A+ Design button that takes you back into A+ Studio for that product. The A+ tab plans the copy; A+ Studio is where that copy becomes finished artwork.

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Getting it onto Amazon

Export pack. Download every generated asset with Amazon-ready filenames plus a readme mapping each module to its file and target size, then upload them in Amazon's A+ Content Manager. There is a direct link to the Content Manager next to the download button.

Publish through your Amazon connection. Direct submission of standard A+ content through your Seller Central connection is being rolled out. It will create the A+ content document, attach the target ASINs, and submit it for Amazon's approval, with module images still added in A+ Content Manager. Until it reaches your account, the export pack is the way to get a design onto Amazon.

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Sending a design for approval

A rendered design can be sent for approval before it goes anywhere near Amazon, using the same shareable review links as the rest of Rufusly. See the Approvals page for how those work.