AI Visibility

AI Visibility is in development and not yet released. This page describes what it will do when it ships, so you can see in advance what it would track.

AI Visibility (also called Assistant Radar) will track how often your products are recommended by AI shopping assistants.

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What it tracks

Assistant Radar

Assistant Radar will query AI shopping assistants with shopper questions relevant to your product category and check whether your ASINs appear in the responses.

Example queries:

• "What's the best protein powder for muscle gain?"
• "Is this supplement vegan?"
• "What collagen powder is good for skin?"

For each query, Rufusly will show:

• Which of your ASINs were mentioned
• What Rufus said about each product
• Whether the listing content gave Rufus enough information to recommend it confidently

Share of Voice

Tracks your brand's share of AI recommendations across a set of target queries over time. Compare periods to see whether listing optimisations improved your AI visibility.

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How to improve your Rufus score

Rufus bases its recommendations on listing content. The six criteria it uses:

1. Full ingredient names (not abbreviated)
2. Product format stated explicitly
3. Serving size and frequency included
4. Dietary suitability addressed (vegan, gluten-free, etc.)
5. NRV percentages (supplement category)
6. Answers to common shopper questions in bullets

Use the Rufus Optimisation Audit prompt in the MCP Resource Centre to audit your full catalogue against these criteria.

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Plans

AI Visibility is not yet released, and no plan allowances have been published for it. How it is allocated across plans will be announced when it ships.