Features
Listing Studio
AI-powered Amazon listing optimisation with LQS scoring, Rufus compliance checking, and direct publishing via SP-API.
Listing Studio
The Listing Studio rewrites Amazon listings using a 3-step wizard. It outputs a fully optimised title, 5 bullets, description, backend search terms, and A+ content, all scored with a Listing Quality Score and checked for Amazon compliance.
How it works
Step 1: Keywords & Content
- Paste your website PDP copy, spec sheet, or product brief
- Optionally upload a competitor flat file (Amazon Category Listings Report .xlsx) to extract keyword targets
- If you have a BYOK SP-API connection, click "Auto-fetch" to pull an existing listing's content directly from Amazon
Step 2: Brand Context
- Select a Brand Profile to apply saved tone of voice and guardrails
- Add variation notes (pack sizes, flavours, colours)
- Optionally provide an existing live listing for lift-and-match quality
Step 3: Optimised Listing
- AI generates: title, 5 bullets, description, backend search terms, item highlights, Q&A entries, A+ content
- LQS score is shown immediately (scored independently by Rufusly's own scorer)
- Compliance flags highlight any Amazon policy violations
- Rufus optimisation report shows which of the 6 Rufus criteria are met
- Individual fields can be regenerated with a single click ("Rewrite section")
Listing Quality Score (LQS)
Scored 0–100 across five fields:
| Field | Max score |
|---|---|
| Title | 20 |
| Bullet points | 30 |
| Description | 20 |
| Backend search terms | 15 |
| Rufus optimisation | 15 |
A score above 80 is considered good. Below 65 is flagged for improvement.
Rufus optimisation criteria
Each listing is checked against six Rufus discoverability criteria:
- Full ingredient names (not abbreviated)
- Product format stated explicitly
- Serving size and frequency included
- Dietary suitability addressed (vegan, gluten-free, etc.)
- NRV percentages included (supplement category only)
- Target shopper questions answered
Title compliance
Titles are hard-capped at 75 characters (Amazon's July 2026 enforcement). The sanitiser automatically:
- Strips banned characters
- Replaces en/em dashes with commas
- Enforces the 75-character limit
- Moves overflow content to Item Highlights
Publish to Amazon
If you have a BYOK SP-API connection and provide an ASIN, a Publish to Amazon button appears after generation. It uses the Listings Items API to patch your live listing directly without going to Seller Central.
Requires: Listings role in your private SP-API app.
Bulk Title Updater
Available from Listing Studio → Bulk Title Updater. Upload an Amazon Category Listings Report (.xlsx), preview which titles exceed 75 characters, and rewrite them all in one go.
Uses your plan's listing credits, one per row processed, up to your listing credit limit.
Credits
1 listing credit per full listing rewrite. Section rewrites (individual fields) consume 1 credit per 5 section rewrites.