Why Is My A+ Content Hidden Behind "Click for More"?

You spent hours building A+ Content modules, uploaded them, and then checked the listing on your phone. Half your content is hidden behind a small "click for more" link. The modules are approved, they exist on the listing, but shoppers have to tap to see them. This is not a bug. It is how Amazon renders A+ Content on mobile devices, and it means your module order and content density directly affect what shoppers actually see.

What the "click for more" collapse actually is

On desktop browsers, Amazon typically renders all your A+ modules in a continuous scroll below the product description. On mobile, both the Amazon app and the mobile web view truncate the A+ section after a certain amount of vertical space. Everything beyond that point is hidden behind a "See more" or "Click for more" prompt. The shopper has to actively tap to reveal the rest.

As at September 2026, the exact point where Amazon collapses the content varies. It depends on the category, the number of modules, and the total height of the rendered content. Amazon does not publish the threshold, and it has changed in the past without notice. What is consistent is the principle: mobile screens have limited space, and Amazon prioritises keeping the page scannable over showing every module you uploaded.

Why module order is the first thing to fix

Because Amazon shows your modules in the order you set them, the first module is always the most visible. If your first module is a wall of text explaining your brand story, that is what occupies the limited space above the fold. Your product comparison chart or lifestyle image sits behind the tap.

Reorder your modules so the strongest visual content comes first. For most products, this means leading with a high-quality lifestyle image or a comparison chart that answers the shopper's most common question. Brand story modules and detailed specification tables work better further down the sequence, where the shopper who taps "see more" is already engaged enough to read them.

A practical ordering approach

• First module: A full-width image that shows the product in use, or a comparison chart if your product competes closely with alternatives. This should answer the question "why this one?" at a glance.
• Second module: A feature highlight with short text and supporting images. Address the top objection or question from your reviews.
• Third module onwards: Brand story, detailed specs, compatibility tables, and any content aimed at the shopper who is already seriously considering a purchase.

This approach works regardless of whether your content gets collapsed, because it front-loads the information that matters most. For detailed guidance on building modules that convert, see our A+ Content best practices guide.

How image dimensions affect what renders

Amazon scales your uploaded images to fit its container width. If you upload an image that is taller than it is wide, it will occupy more vertical space on the page, pushing subsequent modules further down. On mobile, where vertical space is the scarce resource, this matters.

Standard A+ image modules have recommended dimensions. The most common full-width module expects a landscape-oriented image (wider than it is tall). Uploading a portrait-oriented or square image into a landscape slot means Amazon either scales it down (wasting whitespace) or it renders taller than expected, consuming more of the limited mobile viewport.

Check Amazon's current recommended dimensions for each module type in the A+ Content Manager before designing your images. The dimensions have changed in the past, so verify rather than relying on old templates. If you need to create images sized for A+ modules, our AI product image guide covers the workflow.

Text-heavy modules get collapsed more aggressively

Modules with large blocks of text take up more vertical space than image-dominant modules. On mobile, this means a text-heavy module in position one or two can consume most of the visible area before the collapse kicks in, leaving your visual content hidden.

This does not mean you should avoid text entirely. It means the text you include above the fold should be concise and high-impact. A short headline with a supporting sentence works harder than three paragraphs in a module that most mobile shoppers will not scroll past.

What to trim

• Brand origin stories that run longer than two sentences. Move the full version to a lower module.
• Repeated information already in the bullet points or product description. A+ Content should add new information, not echo what is above it on the page.
• Specification lists that belong in a comparison table module rather than a text block. Tables are more scannable and often render more compactly.

Desktop vs mobile: two different experiences

It is easy to design A+ Content on a desktop screen and assume shoppers will see the same thing. They will not. The desktop view shows all modules in a long scroll. The mobile view collapses content, scales images differently, and sometimes reflows multi-column layouts into a single column.

The practical implication is that you need to preview your A+ Content on an actual mobile device after publishing. The preview in Seller Central's A+ Content Manager gives a rough idea of the mobile layout, but it is not pixel-accurate to how the Amazon app or mobile browser will render it.

Check these specifically on mobile:

• Which modules appear before the "see more" prompt?
• Are your images legible at mobile width, or is text within images too small to read?
• Do multi-column modules stack clearly, or does the layout break?

Category and listing context matter

The collapse threshold is not uniform across categories. A listing in Electronics may render A+ Content differently from one in Beauty or Grocery. The amount of other content on the page (variations, frequently bought together, sponsored product placements) also affects where your A+ section starts and how much vertical space it gets before collapsing.

This is why absolute rules like "your first two modules always show" are unreliable. The only reliable approach is to check your specific listing on a mobile device after each A+ Content update, in its actual category and with its actual variation count.

Using the right tools to build for mobile first

Designing A+ Content with mobile as the primary target, rather than desktop, is the most reliable way to ensure your key content stays visible. Start with the constraint (limited vertical space on a phone) and work outwards, rather than designing for a desktop canvas and hoping it translates.

Rufusly's A+ design tools let you preview module layouts before uploading to Amazon, so you can iterate on ordering and image sizing without repeatedly going through the A+ Content Manager submission process.

Checklist: before you publish A+ Content

• Is your strongest visual module in position one?
• Are images sized to the recommended dimensions for each module type?
• Is the text above the fold concise and non-repetitive?
• Have you previewed on a real mobile device (both app and browser)?
• Have you checked which modules appear before the collapse prompt?
• Is content that is only visible after a tap still valuable, but not essential?